SCRIPTUM EDITIONS

H O M EB O O K SP R E S SA B O U T   U S

united colors

united colors

the benetton campaigns

written by Lorella Pagnucco Salvemini

photography by Olivieri Toscani

The Benetton campaigns by Oliviero Toscani have been one of the most important phenomena in worldwide advertising. United Colours explores the history of the campaigns from 1984 to 2000. Each campaign represents socio-cultural changes and events in our world and enthrals the reader through a feeling of both shock and curiosity. The book opens with a brief biography of Oliviero Toscani, of the Benetton Group and then unfolds by expressing the concept behind all the campaigns, whether it be art, contemporary history, culture or tradition. The Aids awareness campaign, the Kosovo campaign in collaboration with the United Nations, the celebration of the 50th anniversary of the declaration of Human Rights, the Faces campaign, uniting young men and women of every nationality beyond ethnic difference - these are all featured in this extraordinary volume.

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